___________________________________________________________________________________________________________________________________________________
The UX research conducted for the project was done through interviews with Drivhuset personal and stakeholders to investigate both investors and Drivhusets requirement specifications.Students were also interviewed regarding Drivhusets projects and their understanding of the organization’s marketing and website.
The aim was to identify gaps in knowledge and understanding of the organization and use these insights to improve marketing efforts.
Drivhuset Website
Website Developer & UX Research
________________________________________________________________
Research methods
UX research & interviews · Requirements analysis · Information architecture
· Interaction design · Mid-fidelity prototyping (Figma) · User focused design
The project was conducted as a student course project with three other students in collaborating with Drivhuset Skaraborg in 2023, as a restructuring and revamping of the website for Drivhuset. Drivhuset is a non-profit foundation that trains and works with students to develop entrepreneurship and innovation skills, during and after their studies. It can be done through company collaborations, lectures or one-on-one consultations. My responsibilities in the project included the "Cards" and "Calendar" sections, both visible on the homepage, as well as an additional "Calendar" feature customized according to the study specifications, as seen to the right. The project concluded with a mid-fi protype in Figma following the Drivhuset graphical brand identity.
Throughout the project, functional requirements, non-functional requirements, usability goals and user experience goals were developed, alongside artifacts such as personas, scenarios, sketches and storyboarding.
Results
User research revealed differing perceptions of Drivhuset’s core audience. Around 60% of participants were unsure about Drivhuset’s purpose, indicating a need for clearer communication. Investors generally appreciated Drivhuset’s goals but suggested improvements in how these goals are presented. Across all groups, participants reported challenges in connecting with each other, highlighting an opportunity for Drivhuset to facilitate networking and strengthen community engagement.
Using these in mind, the website was constructed to showcase the different possible stakeholders, and to highlight innovation in different fields. This was done through inclusion of all student groups connected to Drivhuset's innovations and contact to create quick engagement in belonging and outreach.
___________________________________________________________________________________________________________________________________________________
Evaluation Game Development Exhibitor Booth
UX/UI Designer
UX research & evaluation · Heuristic evaluation · User interviews & observations · Information architecture · Interaction & spatial design · Low-fidelity prototyping (Figma)
As a UX designer for a project conducted on behalf of the University of Skövde’s game development. The task evaluated their exhibition booth to improve how it communicates the value of game development education and research. Throughout the project methods, such as, heuristic evaluations and user experience evaluations of both the physical and digital environment, issues related to information architecture, clarity, and content depth were identified. User feedback was synthesized into UX artifacts such as personas, customer journey maps, and concept mock-ups, resulting in user-centered design recommendations to increase engagement, clarity, and inspirational impact.